I just happen to come across fairly recent articles regarding SaaS adoption which I think provides meaningful insight that tends to dispel the thinking that it's all about hype. Maybe the 'spread like wildfire' phase has slowed down and the real acceptance has begun but nonetheless, it proves that business and people are always on the prowl for solutions to their problems. Who isn't anyway?
Saugatech has just posted a snippet of their recent research regarding increasing 'front door' acquisition. It does mean that SaaS is now being embraced as a formal business solution and not simple 'test and deploy', 'small group of users' alternatives. (You can visit the site for more SaaS research news).
Next stop: Krissi Danielson's recent podcast with Jim Heeger of Payscale. Mr. Heeger in all simplicity pointed out that 'small businesses' do not necessarily think about SaaS solutions because current wisdom says it's tailored for small groups. Instead, he says it's still mostly because these businesses 'they?re just looking to get a specific job done' and don't necessarily went out looking for technology solutions.
And we at Mor.ph believe so, too.
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