Wednesday, April 30, 2008

SaaS and Instant Gratification

Today, Morph Labs was inducted as member of the Cebu Education Development Foundation for IT (Information Technology) or CEDF-IT.
?Tingi? is a uniquely Filipino way of selling and consuming things, allowing a person to buy
almost any conceivable good by the smallest amount/unit that it can be sold. Tingi has been
noted to bring together the common people closer to technology. In fact, it?s fairly similar to the
software delivery method called Software as a Service (SaaS), where the business model usually
follows customers paying only for what they use. In today?s looming market recession, SaaS
becomes an attractive option for many Filipinos who are looking to cut down on IT spending but
still want to take advantage of technology.

Software as a Service simplies Filipino innovation

Today, Morph Labs was inducted as member of the Cebu Education Development Foundation for IT (Information Technology) or CEDF-IT.
?Tingi? is a uniquely Filipino way of selling and consuming things, allowing a person to buy
almost any conceivable good by the smallest amount/unit that it can be sold. Tingi has been
noted to bring together the common people closer to technology. In fact, it?s fairly similar to the
software delivery method called Software as a Service (SaaS), where the business model usually
follows customers paying only for what they use. In today?s looming market recession, SaaS
becomes an attractive option for many Filipinos who are looking to cut down on IT spending but
still want to take advantage of technology.

Monday, April 28, 2008

GoRuCo was Great

The folks at GoRuCo last weekend put on a great event. Josh Knowles and his team of volunteers organized a very professional event with a presenter list chocked full of the who's who in the Ruby and Rails community. Confreaks has the videos from the event, and you can check out the Flickr stream from the event.

Morph was happy to be involved as a sponsor and definitely enjoyed our time in NYC. Congratulations Josh and everyone involved!

Sunday, April 27, 2008

iblog4: The Day After

It was my first time to attend this summit and the thing that made an imprint on me was how 'alive' the blogging sub-culture is in the Philippines. It's not just in Metro Manila but spread out all over the country even to foreign shores (like Middle East) where Filipinos who work there are located. There were bloggers of all shapes and sizes, writing about diverse topics - a rare few earning enough for a comfortable life, some writing about their personal advocacies and the rest, might just be sharing their own peculiarities and unique twist as Filipinos to the online community.

Guess it was about time they learn what mor.ph is. There wasn't a bunch of them there but all things considered, it was a good way for mor.ph to spread its reach, as a company proudly running with Filipino skills and IT savvy.

I look forward to the day when there will be more Filipino bloggers writing about technology, SaaS or Platform as a Service stuff and getting to meet and exchange thoughts with them. Right now, there doesn't seem that many. But with mor.ph in the lead, we could expect things to change fast. After all, there's just too many good things and business benefits that we need people to be aware of and to share with.
(Above Photo: saltwater addressing the crowd)

Saturday, April 26, 2008

iblog4. Early morning stuff

Morph Labs is an active participant and a sponsor at this event. Here are a couple of thoughts while waiting for the event to start.

7:30 There were only about 10 of us; Early birdies with organizer Janette , expectedly doing some tests with a youtube vid. I'm not sure but I thinks it's the Gorrel guy. Revelations, juicy.
------
8:00 Tried the wifi. Asks for password. I was told they will give us the specs later.
-----
8:30 People were really now coming in with traffic piling up at the registration. Had to go inside as it is beginning to get really warm with the Manila summer. Team is here. Saw Prof Rom at the registration line.


Left seat to check on something and when I came back somebody's already seated. Was confused on which seat to take. Up between view and ease of movin around - toilet or to the Morph desk set at the lobby. Chose ease and access to electrical outlet. Nice.

8:45 Pax are now reading the packet contents. Curious about what Morph is up to. The audience is pretty diverse. I see some students as well as not so young ones. I'm part of the latter.
Such a chore to be lugging bag with an old digicam 'heavy' and Macbook charger.
-----
8:55 Almost 9. Nice venue here at Malcolm. It has been more than 10 years since I've been here and nothing's changed much but first time to be seated here inside the theater. Love the AC. Newsgator to pass the time. Pinoy Bossa music on the background. OST.
-----
9:00 Just saw a guy with a jester hat on. Totally screaming 'Look at me!"
I'm on 9th row so I'm wearing glasses, looking odd.
Where's the connection? Need to post on the iblog4 at the morph eXchange.
I'm itching for some twit twit. Itchy fingers already.
Macbook is still pretty heavy. Wouldn't it be great to have an Eee? I Wish.
-----
9:15 Prof Disini from College of Law - Blogger; So this theater was just newly renovated. Timing. Enough already. Have to listen.

You can also follow this at the iblog4 forum; or if you prefer -my Twits

Morph Labs at iBlog4 Summit

The 4th Philippine Blogging Summit is happening over at Malcolm Hall, UP College of Law today. Blog talks, food, and unlimited coffee! We'll be giving a cool tee to bloggers who'd do a write-up about us. So, if you're in the area, come and say hello. We'd love to talk to you about Morph Labs.

If you want to get involved with the iBlog4 community, log onto iblog4.morphexchange.com.

Cheerio!

Friday, April 25, 2008

Ruby Hero Award

Ruby Heroes

I thought the guy's at RailsEnvy were just makin' fun or something but this has got to be a real treat for the Ruby and Rails community. Doing code sure is grinding at times but this goes to show that they can also be both fun and relevant at the same time.

Care to share your thoughts on who your six (6) recipients will be? Click the pic above and cast your vote.


Tuesday, April 22, 2008

Ruby Hero Awards

Ruby HeroesThe folks over at RailsEnvy (we sponsored a recent podcast of theirs) have put together The Ruby Hero Awards.

This is a great program designed to recognize the hard-working people in the Ruby and Rails communities who might otherwise not get as much exposure as their work deserves. Check out the site, nominate your Ruby hero, and also note that this application is running on Morph AppSpaces.

Green Way

No doubt, people and most especially, businesses, rely on fossil fuels for everyday living. And with the spiraling costs of oil, people fall into different modes on how to cope up with this dilemma. While most would just flat out, try to earn more money to keep up with the costs, some are wise enough to follow the principles of conservation - that is to use the minimum amount of effort/energy that is enough to produce the desired result. Not only does it make sense but indeed, it should be the norm given the current energy situation worldwide.

And so, IT, along its typical march of continuous innovation, may also have stumbled into an energy-saving contribution of its own. Cloud compute, by becoming a central compute infrastructure and storage, can help minimize energy consumption if you really think about it. In their quest to make the business more profitable, the companies in charge of it, will have to think of ways and technology that will help use just enough energy to power their grids in the likely scenario that all of them will have very little differences in what they will offer come a specific point in time.
We just hope that it would be sooner than later.

Oh, and let us not forget SaaS, too. The on-demand model is largely a mental shift into buying only something that you'll use and nothing more.

So as we celebrate today, it is good to know that there is more to IT than stocks, profits and colorful ideas to help brighten the web. Hopefully, we get to see more of green, too.

You can also read my previous rant here.

Friday, April 18, 2008

Rails Caching and Morph AppSpaces @ PRUG meetup



Great meetup last Wednesday, folks! Sorry for those who had to stand, but hey, we're pretty sure you guys learned a lot. Jeff Roxas, Engineering Manager at Exist Global delivered a presentation about Rails Caching. He basically underscored the importance of caching to enable better, faster Rails applications and dove right into the different caching methods: page caching for public pages, action caching for pages for logged users, and finally fragment caching for dynamic pages (whether public or log in required). He did a few demonstrations and wrapped things up with a lively Q&A.

We managed to get Jeff to speak about Ruby on Rails, "Ruby on Rails is a very dynamic and interesting framework, it provides the developers the 'tools' that they can actually 'use' and not just talk about."

"Caching is just one example, it takes the process to a level simple to understand, but powerful to implement. Like most of the Rails tools we have today."

Up next was our very own Jerome Gotangco -- Platform & Infrastructure Manager. Jerome presented an overview of Morph Labs and a demo of how to deploy Beast onto the Morph Application Platform to the excited Ruby devs. We heard this: I finally deployed on Morph AppSpace! Another lively Q&A followed after a successful demonstration.

By the way, if you still have questions, do visit our forums here. Post a suggestion or let us know what you have in mind, and we'll get back right to you.

You'll see Jerome here with Jeff on his side.

Lastly, Jerry Rapes, General Manager of Exist Global (by the way, they co-hosted this event) gave the final remarks.

If you're interested in joining the group or the next meetups, just log onto http://groups.google.com/group/ruby-phil.

We Listen (and oh, yes we respond and act on it)

Justin Ball of Nobody Listens Anyway has posted a very interesting review of morph eXchange. His is maybe the first review of our butterfly company published in the blogosphere. To think that it all began with a simple comment I posted on his site where he wrote about cloud computing. He said he'll look into it and he delivered. You can read the complete post here.

At the end of the post, Justin wrote:

"Morph is a great service. Deployment is simple. I give them lots of points for ease of deployment. They can help you scale as they are using Amazon?s services on the back end. However, if they are going to be successful they really need to examine their bandwidth charges and become more competitive. I would like to see their website adapt a bit to make it clear that they offer scalable hosting. At first I was confused and assumed it was only a service provider - something like a hosted CMS system. Overall Morph Exchange is great, but I think they need to make a few changes to become excellent."

Ain't that a beauty? Not only does it prove we have something of value here (really) but that meaningful conversations can happen over the web and that people actually do care about it especially when it is based on respect.

Again, I would like to thank Justin for the post. But then, let me digress if you will, "we hear yah and we're listenin."

Wednesday, April 16, 2008

Morph, Ruby on Rails, and Amazon Web Services

The Morph Application Platform, the first Platform-as-a-Service for Ruby on Rails, leverages Amazon Web Services for the deployment and delivery of Ruby on Rails applications. The technology behind the Morph Application Platform allows us to provide developers with an elastically scalable platform to deploy their Ruby on Rails applications to while keeping expense to a minimum. While the concept of a Platform-as-a-Service (PaaS) is something we've covered before, the latter part about Amazon often brings up a lot of questions.

Where the confusion often occurs has to do with how the Morph Application Platform interacts with Amazon Web Services and more specifically, how developers deploying to the MAP must interact with AWS. To be perfectly frank, we specifically reference Amazon because it is a well-known brand that people recognize. From a developer standpoint, however, you could deploy to the Morph Application Platform and never know that Amazon was even in the mix..

Essentially, in the truest sense of the Platform-as-a-Service philosophy, the Morph Application Platform abstracts the underlying architecture; in this case the Amazon EC2 architecture. Think of the Morph Application Platform as a "Virtualized Application Environment" where our abstraction layer is the next generation of virtualization at the infrastructure level. the MAP uses commodity software and intellectual property to build a completely seamless layer of services that product enterprise class deployment, delivery and management to applications.

What this means is that when you deploy your application to the Morph Application Platform, you do not have to make any changes to your application and you never actually work directly with EC2. In fact, you don't have to work with any of the Amazon Web Services, though you can certainly leverage S3 or SQS directly for centralized object storage and queuing respectively. The key here is that you do not have to interact with AWS if you don?t want to.

There are a number of reasons for this abstraction of the underlying technology. Other than keeping the details of what is happening under the hood away from the developer so they can focus on the core product, there is another big reason for this. Morph is not here to be a front-end for Amazon. Since we completely abstract the underlying infrastructure, we can add new grids as they come online and even spread your application across grids. We get to leverage multiple clouds for the redundancy benefits and the developer doesn't have to make any changes.

It seems a lot of the confusion about how Morph leverages EC2 or how you as a developer leveraging the Morph Application Platform works with EC2 is due to the plethora of projects, talks, and blog posts about using Ruby on Rails and EC2. Most of the articles out there talk about using Rails as a front end for deploying EC2 images, something that is completely different that running a RoR application on an EC2 instance. Here are some of the resources from around the web on using Ruby on Rails and EC2:

Libraries and Projects
Talks and Presentations
Blog posts and Articles
As you can see, even with the continuous improvement of the EC2 product, the conclusion is definitely this: It is a lot of work to leverage EC2 as a server environment for your Ruby on Rails application.

Just to put this all into perspective, EC2 has historically (since its launch just a few years ago) been used when computing power is needed on-demand. It is relatively trivial to "spin-up" instances to handle asynchronous processing, but to leverage EC2 for scalable web applications is a very different proposition. Add to that redundancy, load-balancing, databases, filesystem issues, etc. and you can see the value of a PaaS such as Morph Application Platform that leverages AWS while abstracting the underlying difficulties from the developer is necessary.

There are commercial and open source projects that provide you with a pre-configured image to place on EC2 (Linux-based system with Ruby on Rails) to run your Rails applications on the ?cloud?. Unfortunately those are still not abstracted enough from EC2 for the average Ruby on Rails developer looking for a simple deployment environment. It is our MAP technology, the "Virtualized Application Environment", that is the abstraction layer that allows developers to focus on their core product and not worry about the underlying systems and to keep costs down far below what you would pay to deploy a dedicated EC2 instance just to host your small Rails application.

Tuesday, April 15, 2008

Philippine Ruby Users Group Meetup April 16

The Philippine Ruby Users Group (PRUG) meetup is happening this Wednesday April 16. If you are in the Ortigas area, pop over to Exist Global at 7pm. Jerome Gotangco, Platform & Infrastructure of Morph Labs will be talking about the Morph Application Platform and he'll be doing a demo, as well. Expect some discussion on Ruby on Rails, too!

If you're interested to know more about the group, join them at http://groups.google.com/group/ruby-phil.

Come and say hello Ruby on Rails enthusiasts!

Congratulations Jim Meyer!

Jim Meyer has won the ticket for the GoRuCo Conference '08!
Morph would like to thank those who participated in the drawing and also the GoRuCo organizers for all their help.
If you would like to know more about the GoRuCo Ruby Conference visit http://2008.goruco.com/

Congratulations Jim and have a great time at the conference!

Friday, April 11, 2008

No PaaS-sing Fancy

There has been a lot of discussions about the viability of putting virtually everything in the cloud. But even as there are a lot of supporters on both sides regarding total overhaul of traditinal hosts and servers, there is no denying that the march to thin air or clouds continues to gather steam.

On the heels of Amazon Web Services, comes Google App Engine to wide aplomb. Proof that Google holds substantial web sway among developers and netizens is the buzz it has created not only for its initial choice of Python but also for the mainstream discussion of a still fairly (mis)understood Platform as a Service model.

The GAE is clearly just a shell of what it has set its eyes on. It holds promise but also not perfect. It has implicitly stated that it will be language-neutral eventually (and won't remain free) but until then PaaS startups such as our Mor.ph stands to gain a measure of credibility and validation in what we offer, not just to developers but new on-demand web opportunities to business and individual users as well.

Expect MSFT, Yahoo! (well, maybe not now) and Sun to come racing in the not so distant PaaS future maybe, before 2008 ends. But until then, expect Morph eXchange to continue to innovate and morph for the better. After all, I think we're easy to trust (no hidden lock-in surprises) plus we're true-blue open source.

Peace.

Tuesday, April 8, 2008

Win a Free Ticket to GoRuCo 2008 from Morph

A quick follow-up on a post on our Asia blog about the GoRuCo 2008 ticket giveaway. Follow the instructions posted there, but also check out the announcement on the GoRuCo website. Morph is sponsoring the event and is excited to be a part of this great Ruby conference.

Good luck and make sure you enter today!

Tracks now on Morph eXchange

We have added the open source "Get Things Done" application Tracks to the Morph eXchange! You can see the announcement on the official Tracks site here.

If you want to use the Tracks application, but do not want to setup your own copy, then this is for you. It is FREE to use the Tracks application and of course, it is FREE to sign-up for a Morph eXchange account.

If you don't have a Morph eXchange account, simply go to the site and follow the simple instructions to sign-up. if you have an account already, login to the Morph eXchange, select subscriptions and you will see Tracks listed. Click subscribe, and you can launch Tracks and enter your data.

Go try out Tracks today on the Morph eXchange and start getting things done!

A Free Ticket to Goruco 2008

Attention: Ruby on Rails enthusiasts. Morph Labs is giving away a free ticket to the already sold-out GORUCO 2008 Conference happening on April 26 at New York. All you have to do is sign up to one of our newsletters here. Then, email us at info at morphlabs dot com (to let us know you're interested). We will pick a winner on Sunday April 13.

If you are a Morph eXchange account holder, we suggest you sign up to receive the Morph eXchange News Wire to receive updates on what's new at morphexchange.com. If you are a developer and you have subscribed to the Morph AppSpace, we suggest you subscribe to our Developer News Wire to receive the monthly digests on the Morph Application Platform and Morph AppSpace, and access to developer resources.

Morph Sponsors Ruby on Rails Project Night April 8th in Toronto

On Tuesday, April 8th, 2008, TSOT, Inc. hosts their monthly Ruby on Rails Project Night for the Toronto, Ontario, Canada tech community. The highly anticipated event will be the fourth of its kind for TSOT, Inc., a local developer of scalable peer production networks. The company has seen a great turn out from Toronto's tech elite at past events and we hope this event will be even better.

Doors open at 5:30pm and presentations begin at 6:00pm. This event is free but space is limited; to reserve your spot email corina.newby(at)tsotinc.com directly. Morph, by the way, is the official drink sponsor of the event. You can find out more in the official press release.

We hope all of you Torontonian Rubyists have a great time!

BarCamp Orlando

On a rainy day in Orlando, Morph presented to an enthusiastic crowd of hackers, technologists, and creative types at BarCamp Orlando. In typical BarCamp fashion we presented our product without a lot of commercial overtones, introducing the crowd first to the Platform-as-a-Service (PaaS) concept and then to the Morph Application Platform and Morph AppSpaces; the first true PaaS for Ruby on Rails applications. You can find slides from the event, not just ours but all of the presenters, along with links to blogs, pictures, and more on the BarCamp Orlando wiki.

Overall, BarCamp Orlando had a great vibe, was spread across great locations in the heart of Downtown Orlando, and was packed with great people with plenty of excitement for all-things technology. There is definitely a strong Ruby crowd in Orlando, and our sponsorship of the
latest Rails Envy podcast leading into the event helped get people excited about Morph. If you haven't attended a BarCamp, and you are at all interested in the latest technology, find your local event and go.

Just a note to Gregg and his crew. You did a great job with BarCamp Orlando and we are happy to have been a part of it. Thanks!

Friday, April 4, 2008

Nothing is impossible


Nothing is impossible -- says one of the three Pinay Mt. Everest climbers. The ladies were guests during the recent PSIA general monthly meeting (March 26) and they re-told stories about their adventures, discoveries, and learnings during their climb to the world's highest peak.

She further mentioned, referring to the Philippine Software Industry Association (and the Filipino software industry in general), that nothing is impossible when it comes to being #1 in the software industry. Climbing the peak of Mt. Everest is simply like delivering a great piece of software out to the world.

Here's a picture of the group huddled together with the 3 ladies.

Morph Labs was inducted in the PSIA the same night.

LSRC '08 - Call for papers!

The second annual Lone Star Rubyconf is scheduled for Sep 4-6, '08 in Austin, TX.
The conference is now accepting proposals for both speaking sessions and training sessions.
This year they added an optional day of hands-on training (Thu) in addition to two days of action packed ruby filled sessions (Fri, Sat).
The conference is featuring the creator of Ruby, Matz, and many other luminaries.
It looks like this conference is going to be even bigger and better than the first one. Morph is planning to attend this exciting event and we hope you too.

For more information about the Lone Star RubyConf '08 visit: http://LoneStarRubyconf.com

Wednesday, April 2, 2008

Morph Sponsors RailsEnvy Podcasts

For the next few weeks Morph will be the official sponsor of the RailsEnvy podcasts. The topics of the podcasts are various since they cover all the news in the Ruby and Rails world. This week's episode (Episode 025) covers the news from 25 March 2008 to 01 April 25 2008.
Episode 025 is available now at www.railsenvy.com/podcast. If you haven?t listened to it yet, be sure to check it out.

Morph :: Taking April Fools Seriously

We got to spend a little downtime (of the good kind) over coffee and milkshakes with George and Junie after an exciting Morph Code last Saturday . And we were, unfortunately, still discussing work after a long day that began at midnight with only a few hours of shut-eye. We can only nod our heads in agreement that it truly was quite a week! Bear me with me a little...

And since it's already April, we also got to hear stories about things people do during this day - more popularly known as April Fools. It's unbelievable the things people would go through to make this day memorable like using a fluorescent marker to brush the inside handle of the phone and then making a call to the person which resulted in colorful cheeks and one not-so-happy person planning for some retribution.

You can now check for yourself the new Morph eXchange. Not only is the site more reflective of the staff and the culture now, but more importantly, there's plenty of value to be found inside like the Morph Appspace which can be your very own application delivery environment.

The Morph eXchange becomes "the launch pad into the world of Software as a Service" beginning with Ruby on Rails developers who need more than hosting to deploy and market their web applications. True SaaS, free from all the constraints, begins April 1. Again, try it for yourself. Sign up, click and browse to find out the solutions and services we're offering.

Hopefully, it won't just be us. Heck, we hope to make you part of this. too.

No hoax, no joke and no kidding.

Congratulations Tim Crowe!

Morph is pleased to announce the lucky winner of the session pass for the Scotland on Rails conference. Tim Crowe from the UK has won the pass. Tim is currently working on a very cool project at www.woodpigeon.com check it out!
If you would like to know about Scotland on Rails go to www.scotlandonrails.com

Congratulations Tim and have a great time at the conference!