Quality of telco infrastructure is crucial for the growth of Software as a Service. Just the other day, a $550-million fiber-optic cable network link was launched in La Union, Philippines. Report says that, "The cable landing facility in Bauang, La Union links to the Asia-America Gateway (AAG) project, a 20,000-kilometer long network that will connect Malaysia, Singapore, Thailand, Brunei Darussalam, Vietnam, Hong Kong, the Philippines, Guam, Hawaii, and the US West Coast."
Whew. This could potentially lead to significant new business opportunities especially along the lines of Software as a Service. Just imagine how this could dramatically improve connectivity among and within organizations. Imagine the possibilities of doing business on the web.
On one hand, enterprises can start to look into the non-critical, non-sensitive data and business processes and begin to evaluate SaaS application alternatives to manage such. SaaS entails low risk -- there's no upfront investment, no hardware to purchase, no additional IT manpower to hire. Small and medium-sized businesses can take advantage of this opportunity to utilize technology in order to improve productivity.
On the other hand, software vendors can start to re-architect their applications to the on-demand model. (A link here to our presentation on Global Opportunities through Software as a Service.) Morph Labs can help software vendors who are interested to deliver web applications on-demand.
If you are a software firm specializing in Ruby on Rails and/or Java, drop us an email at info at mor dot ph or visit our partner page here.
Thursday, May 29, 2008
Portland In Rails
It's almost time!
"Happening May 29-June 1, 2008 in Portland, Oregon, RailsConf is *the* official event for the growing Rails community. If you're passionate about Rails and what it helps you achieve?or are curious about how Rails can help you create web applications better and faster?RailsConf is the place to be.
Over three years after its initial release, Rails continues to shake the foundations of the web development world. With an ever-growing host of stable applications in production, Rails 2.0 changes the focus from rapid change and innovation to stabilization and maturity."
Not only are we sponsors of the event, Morph-sters will be there to participate, too so see yah!Wednesday, May 28, 2008
Lifesavers
I'm well aware of the image above but just found this, below and noticed something's familiar. If you can't spot the difference, you need major help?
Facebook Developers Can Now Embrace Openness
Whatever the real reason, Facebook has just announced that it plans to open source the code to its platform but leaving out the specifics. It just makes for an interesting thought whether this was meant to benefit the developers or just a panicky counter move to the creeping Friend Connect or Open Social initiative. It's still about the data, you know.Nevertheless, Facebook developers have every reason to smile as the Morph Appspace makes deployment a cinch even quicker than the time for you to reach the end of this post.
Tuesday, May 27, 2008
User-Centric Design Is Good for SaaS
It feels odd to be talking about 'design' in the same sentence along with SaaS and PaaS. Cloud compute and all its nuances just don't evoke that same feeling that moves anyone to start a talk centered on aesthetics. After all, developers and programmers get their kicks from the beauty of code most of the time. Or do they?
On a timely note coinciding with the launch of our new look, Ben Kepes just posted something about a SaaS product which in his words is, "functional but ugly." That sounded harsh but let's admit it, we still are all, enamored by beauty that functionality alone isn't enough to keep our interests. Balance is key.
Does anybody care about user-centricity? John Maeda does. I believe we do, too. Very much.
Monday, May 26, 2008
All this fuss about PaaS
McKinsey & Company had published this long paper on SaaS platforms, commonly known as Platform as a Service (PaaS). Funny thing that Alain Yap, our Social Media Analyst, referred me to an excerpt shortly after I finished reading. Silly me reading all of that fuss about PaaS when I can just go follow Peter Laird's Twitter Microfeed on SaaS, PaaS and cloud markets.
Anyhow, we talk (a lot) about our platform over at our website. Thought you might want to listen to an interview of ebizQ's Krissi Danielsson with Morph Labs' CEO David Abramowski on Platform as a Service. Here's the link.
Enjoy!
Anyhow, we talk (a lot) about our platform over at our website. Thought you might want to listen to an interview of ebizQ's Krissi Danielsson with Morph Labs' CEO David Abramowski on Platform as a Service. Here's the link.
Enjoy!
Wednesday, May 14, 2008
Catching the Long Tail via SaaS
It was mentioned in one of today's sessions at the 12th ICT Professionals' Congress that an enterprise would have to invest from about 1 to 5 million pesos for an ERP implementation. System, rather. And roughly 12 to 25% would be the cost for maintaining such -- that is, if the enterprise wants to receive upgrades to make sure that the system still serves its purpose. Wow, that's a fairly big amount. Not for the large-sized organizations maybe, but for the small to medium-sized businesses. Add to that hardware and manpower costs needed to support the system.
A fellow participant was telling me just how frustrating managing applications can be. He says that oftentimes, "when we upgrade, hardware requirements change ... that actually means we'll have to acquire a more robust platform to run the application." Further, he cites that upgrades don't happen overnight, leading to days -- weeks lost due to assembling the right specs and just getting the upgraded system up and running.
This isn't something new, really. We can't blame the software vendors for putting such a high price on the apps they're selling. Why? Let's build a story about a software vendor who builds supply chain management applications. Contrary to out-of-the-box software alternatives, SCM apps tend to be custom-tailored to meet the needs of the customer. This would require on-site visits, installation and even a dedicated staff to manage the application. (Add to that dedicated hardware to run the application.) Now, how much will this SCM app be sold then? Of course, the price has to be at least the total cost of providing all of the above mentioned things.
In other words, software vendors have to make money in the end.
Oh, don't small and medium-sized enterprises want to make money, too? At the very least maybe they'd want to save on capex, streamline processes by taking advantage of technology, to name a few.
About some ten years ago, we began to see changes in the way software was distributed. This method, which has become one of the hottest buzzwords in the industry, called Software as a Service (SaaS), has steadily began to open up bigger markets both in the supply and demand-side of things. It used to be that software apps (especially line of business applications) were only available to companies who had large budgets and the appropriate skill sets needed to support the applications. In the case of the software vendors -- well there are a lot of things -- but one worthy thing to note is that they always had to deal with high costs of revenue.
SaaS has opened a bigger market for innovators around the world. Chris Andersen, who popularized the concept of the Long Tail, explains that online retailers such as Ebay are uniquely positioned to fill a huge demand which brick-and-mortar stores cannot serve cost-effectively. The same applies for Software as a Service vendors.
SaaS enables software vendors to offer solutions at a much lower cost than vendors who sell software licenses. In addition, SaaS greatly reduces IT complexities closely associated with software installation and maintenance. They get, "bigger revenues through smaller sales," as Kevin Laws puts it.
Tomorrow at the Congress, Morph Labs will present on the evolution (or revolution, as some would say) of how software is delivered. We will also kick around with related topics such as Platform as a Service, open source and the much speculated business of the Web. Hope you can join us!
A fellow participant was telling me just how frustrating managing applications can be. He says that oftentimes, "when we upgrade, hardware requirements change ... that actually means we'll have to acquire a more robust platform to run the application." Further, he cites that upgrades don't happen overnight, leading to days -- weeks lost due to assembling the right specs and just getting the upgraded system up and running.
This isn't something new, really. We can't blame the software vendors for putting such a high price on the apps they're selling. Why? Let's build a story about a software vendor who builds supply chain management applications. Contrary to out-of-the-box software alternatives, SCM apps tend to be custom-tailored to meet the needs of the customer. This would require on-site visits, installation and even a dedicated staff to manage the application. (Add to that dedicated hardware to run the application.) Now, how much will this SCM app be sold then? Of course, the price has to be at least the total cost of providing all of the above mentioned things.
In other words, software vendors have to make money in the end.
Oh, don't small and medium-sized enterprises want to make money, too? At the very least maybe they'd want to save on capex, streamline processes by taking advantage of technology, to name a few.
About some ten years ago, we began to see changes in the way software was distributed. This method, which has become one of the hottest buzzwords in the industry, called Software as a Service (SaaS), has steadily began to open up bigger markets both in the supply and demand-side of things. It used to be that software apps (especially line of business applications) were only available to companies who had large budgets and the appropriate skill sets needed to support the applications. In the case of the software vendors -- well there are a lot of things -- but one worthy thing to note is that they always had to deal with high costs of revenue.
SaaS has opened a bigger market for innovators around the world. Chris Andersen, who popularized the concept of the Long Tail, explains that online retailers such as Ebay are uniquely positioned to fill a huge demand which brick-and-mortar stores cannot serve cost-effectively. The same applies for Software as a Service vendors.
SaaS enables software vendors to offer solutions at a much lower cost than vendors who sell software licenses. In addition, SaaS greatly reduces IT complexities closely associated with software installation and maintenance. They get, "bigger revenues through smaller sales," as Kevin Laws puts it.
Tomorrow at the Congress, Morph Labs will present on the evolution (or revolution, as some would say) of how software is delivered. We will also kick around with related topics such as Platform as a Service, open source and the much speculated business of the Web. Hope you can join us!
Tuesday, May 13, 2008
Have Business? Use the Grid
There isn't a lot of business now that doesn't require the use of those boxes stuffed with chips and hard drives.
Right? In more ways than one, it is. Consider that statement and see what is missing. That statement is about hardware and with hardware, naturally comes ... software. Well, not anymore - not the traditional, license-in-a-box we're all used too -and that is information for businesses to ponder, too.
Traditional licensed software would just be a thing of the past if the 'grid' is to be packaged as it should.
Want to know what makes the Grid special? Read more here.
Right? In more ways than one, it is. Consider that statement and see what is missing. That statement is about hardware and with hardware, naturally comes ... software. Well, not anymore - not the traditional, license-in-a-box we're all used too -and that is information for businesses to ponder, too.
Traditional licensed software would just be a thing of the past if the 'grid' is to be packaged as it should.
The ability to deliver different elements of applications simultaneously over a cohesive network of servers essentially defines grid computing, also known as distribute computing. Grids embrace software or middleware, which enables a user community to make use of the combined power of networked hardware and access applications across the public Internet as services.
Want to know what makes the Grid special? Read more here.
Monday, May 12, 2008
Software MetaMORPHosis
You won?t see the price of gas coming down any time soon. So is the adoption of SaaS.
The trend to use the Internet to deliver software applications on an on-demand basis called Software as a Service or SaaS is here to stay. SaaS is not a new concept in the connected world, but what makes it the technology buzzword of today?
Jerome Gotangco, our Platform Manager, will be presenting at the 12th ICT Professionals' Congress this Thursday, that's the 15th of May about software's metamorphosis. In this session, we?ll discuss how SaaS has become a pervasive concept in the connected economy, its potential to harness the global market, and how Philippine innovators can take advantage of it. We?ll also compare how different the traditional service delivery model is to SaaS. We'll also discuss related SaaS enablers like Platform as a Service (PaaS), Open Source and online communities.
This year's ICT Professionals' Congress will once again "bring technology leaders to an event that inspires, informs, and provokes discussion" in the IT industry. More information can be found here.
As a sponsor, Morph Labs looks forward to significantly contributing to "keep the level of competence of the Filipino IT professionals at par with the world?s". See you there!
The trend to use the Internet to deliver software applications on an on-demand basis called Software as a Service or SaaS is here to stay. SaaS is not a new concept in the connected world, but what makes it the technology buzzword of today?
Jerome Gotangco, our Platform Manager, will be presenting at the 12th ICT Professionals' Congress this Thursday, that's the 15th of May about software's metamorphosis. In this session, we?ll discuss how SaaS has become a pervasive concept in the connected economy, its potential to harness the global market, and how Philippine innovators can take advantage of it. We?ll also compare how different the traditional service delivery model is to SaaS. We'll also discuss related SaaS enablers like Platform as a Service (PaaS), Open Source and online communities.
This year's ICT Professionals' Congress will once again "bring technology leaders to an event that inspires, informs, and provokes discussion" in the IT industry. More information can be found here.
As a sponsor, Morph Labs looks forward to significantly contributing to "keep the level of competence of the Filipino IT professionals at par with the world?s". See you there!
Friday, May 9, 2008
PC now stands for "Past Center"
It was just a few years ago (at least for me) that the Personal Computer or PC became the primary instrument that ruled over my diverse interests. Not only did it made things a lot easier, it even allowed me and surely millions of other people to integrate fun, awe and wonder to work and productivity. But guess what? It is now time to turn the wheel and move again.
Amy Wohl has an excellent post on how PC is becoming passe or more aptly, PaaSse. It does lend credence to the direction that Morph Labs is pursuing. And that feels good.
Agree?
Amy Wohl has an excellent post on how PC is becoming passe or more aptly, PaaSse. It does lend credence to the direction that Morph Labs is pursuing. And that feels good.
Agree?
Thursday, May 8, 2008
Calling Morph Application Platform developers
As you know, we launched our Morph AppSpace subscriptions after ending our closed beta with a bang. Now, would you like to be in the SPOTLIGHT? We are going to write up your stories and experiences with the Morph Application Platform. (You know, we might give you special offers too.) Simply send an email to info [at] mor.ph if you're willing to give us some love.
By the way, you might be interested to receive invites to the developer preview of the Morph Application Platform for Java. Visit www.mor.ph/java for more information. If you want to read up on what's new with the Morph Application Platform, you may visit our release notes blog. We also maintain a community forum here.
By the way, you might be interested to receive invites to the developer preview of the Morph Application Platform for Java. Visit www.mor.ph/java for more information. If you want to read up on what's new with the Morph Application Platform, you may visit our release notes blog. We also maintain a community forum here.
Cloud Coexistence: Solving the Ruby and Java Conundrum
Like the proverbial Babel Tower, development platforms for Web 2.0 tend to be a disruptive factor among programmers. Protective of their own turfs, supporters of each scripting language tend to lose composure and rant it out sometimes.
Check out how the comparisons and showdowns between Ruby and Java have gone through the years with a few select articles.
2005
Slashdot Ruby- Java Showdown
YARJC
IBM asks if there is room for both
2006
PHP joins in
2008
CommunityOne Face-Off - Fresh!
Ruby vs Java Conundrum
But things are taking shape which will allow both or eventually, most of the languages to thrive. Ruby and Java can co-exist in his web world and Morph Labs is taking a step towards that direction. Enter the Morph Application Platform for Java.
Developers never had it so easy, don't you think?
You can read about what other people are saying about it here.
Check out how the comparisons and showdowns between Ruby and Java have gone through the years with a few select articles.
2005
Slashdot Ruby- Java Showdown
YARJC
IBM asks if there is room for both
2006
PHP joins in
2008
CommunityOne Face-Off - Fresh!
Ruby vs Java Conundrum
But things are taking shape which will allow both or eventually, most of the languages to thrive. Ruby and Java can co-exist in his web world and Morph Labs is taking a step towards that direction. Enter the Morph Application Platform for Java.
Developers never had it so easy, don't you think?
You can read about what other people are saying about it here.
Wednesday, May 7, 2008
Java Edition of Morph Application Platform Announced Today
The press release came out this morning announcing the Java Edition of the Morph Application Platform. You can see the official release here or attached below. If you are at JavaONE in San Francisco, stop by to see a demonstration of the Java Edition of the Morph Application Platform at the Webtide Kiosk located at 1224-4 in the JavaOne Pavilion or by visiting our Java site.
The Java Edition of the Morph Application Platform is currently in a limited Developer Preview at this time. Sign-up today to receive your invitation before they are all gone!
###
New On-Demand Platform as a Service to Enable Java and Ajax Over the Cloud
- Morph Labs and Webtide join forces to create Java edition of Morph Application Platform and meet market demand for portable Java applications without vendor lock-in
JavaOne Conference 2008
SAN FRANCISCO--(BUSINESS WIRE)--Morph Labs and Webtide today announced the launch of a new platform version to enable developers to deploy, deliver and manage Java applications without the time and expense of setting up and managing a web delivery environment.
The Morph Application Platform for Java, a Platform as a Service (PaaS) that virtualizes the application environment and leverages cloud computing resources such as the Amazon Elastic Compute Cloud (EC2) is now in limited developer preview.
Webtide, the team behind Jetty, has brought that Java web server to the Morph Application Platform. Through its developer advice and support, Webtide has played a key role in the implementation of Java into the Morph Application Platform to extend the functionality to include deploying and delivering Java applications.
Based on open standards and best of breed open source technology, the Morph Application Platform provides developers with an end to end web application environment that includes load balancing, high availability infrastructure, distributed computing, virtualized web stacks, databases, managed backups and 24x7 monitoring. It puts developers in control and provides an alternative to building and maintaining an infrastructure, or the need to invest in costly hardware. It also provides scalable resources and an environment that can grow or shrink as required through the push of a button, allowing Java developers to support customers yet avoid over-provisioning.
?The Java market is clamoring for a solution that matches our Ruby on Rails Platform as a Service,? said David Abramowski, CEO of Morph Labs. ?By adding Java support to the Morph Application Platform we are ahead of Google?s App Engine, which only lets developers write web applications in Python with caveats. We know that great software requires open, standards based environments and that is exactly what we are delivering.?
As the experts behind Jetty, Webtide will work with Morph and extend its developer advice, support and development to companies wanting to migrate or develop new applications that can run on the Morph Application Platform for Java. Webtide will offer conversion packages and expert support subscriptions, such as the ones it offers for distributions of Jetty to auction houses, banks, and online services such as Zimbra?s Collaboration Suite and Desktop, among others.
?Teaming up with Morph Labs provides us with a new way to extend our expertise and offer a comprehensive set of services for the on-demand world? says Adam Lieber, CEO Webtide. ?Our team can help migrate existing Java applications to the Morph Application Platform and provide ongoing advice to ensure the maximum benefit to the customer in terms of most rapid development and best practices in architecture.?
Demonstrations and more information on the Morph Application Platform can be seen at the Webtide Kiosk located at 1224-4 in the JavaOne Pavilion or by visiting the company web site at www.mor.ph/java
About Morph Labs
Morph Labs is the leading enabler of Software as a Service (SaaS) that virtualizes the application environment through the use of open source technologies to simplify the deployment, delivery, and management of web based applications.
Morph Labs uses virtual infrastructures including Amazon Web Services to provide a truly elastic environment for web applications that can be instantly provisioned and seamlessly scaled.
Morph Labs is a global company with headquarters in Cebu City, Philippines with additional in-country operations in Manila along with Los Angeles, California and Austin, Texas in the U.S.A.
www.mor.ph
About Webtide
Webtide is a global company that specializes in supporting and serving scalable Web 2.0 applications using Java, Ajax, and Comet. The company is the lead developer of the open source Jetty:// Java web server and Hightide, a comprehensive toolset for the development of scalable web 2.0 applications..
Webtide engineers are core developers or contributors to Dojo Cometd, Apache Geronimo, Glassfish, Maven, ActiveMQ, Cargo, Agila, ServiceMix, Jetspeed, WADI, and a host of other open source projects. Webtide offers its worldwide clientele development and production support, development, and training. More information on Webtide products and services is available at www.webtide.com
The Java Edition of the Morph Application Platform is currently in a limited Developer Preview at this time. Sign-up today to receive your invitation before they are all gone!
###
New On-Demand Platform as a Service to Enable Java and Ajax Over the Cloud
- Morph Labs and Webtide join forces to create Java edition of Morph Application Platform and meet market demand for portable Java applications without vendor lock-in
JavaOne Conference 2008
SAN FRANCISCO--(BUSINESS WIRE)--Morph Labs and Webtide today announced the launch of a new platform version to enable developers to deploy, deliver and manage Java applications without the time and expense of setting up and managing a web delivery environment.
The Morph Application Platform for Java, a Platform as a Service (PaaS) that virtualizes the application environment and leverages cloud computing resources such as the Amazon Elastic Compute Cloud (EC2) is now in limited developer preview.
Webtide, the team behind Jetty, has brought that Java web server to the Morph Application Platform. Through its developer advice and support, Webtide has played a key role in the implementation of Java into the Morph Application Platform to extend the functionality to include deploying and delivering Java applications.
Based on open standards and best of breed open source technology, the Morph Application Platform provides developers with an end to end web application environment that includes load balancing, high availability infrastructure, distributed computing, virtualized web stacks, databases, managed backups and 24x7 monitoring. It puts developers in control and provides an alternative to building and maintaining an infrastructure, or the need to invest in costly hardware. It also provides scalable resources and an environment that can grow or shrink as required through the push of a button, allowing Java developers to support customers yet avoid over-provisioning.
?The Java market is clamoring for a solution that matches our Ruby on Rails Platform as a Service,? said David Abramowski, CEO of Morph Labs. ?By adding Java support to the Morph Application Platform we are ahead of Google?s App Engine, which only lets developers write web applications in Python with caveats. We know that great software requires open, standards based environments and that is exactly what we are delivering.?
As the experts behind Jetty, Webtide will work with Morph and extend its developer advice, support and development to companies wanting to migrate or develop new applications that can run on the Morph Application Platform for Java. Webtide will offer conversion packages and expert support subscriptions, such as the ones it offers for distributions of Jetty to auction houses, banks, and online services such as Zimbra?s Collaboration Suite and Desktop, among others.
?Teaming up with Morph Labs provides us with a new way to extend our expertise and offer a comprehensive set of services for the on-demand world? says Adam Lieber, CEO Webtide. ?Our team can help migrate existing Java applications to the Morph Application Platform and provide ongoing advice to ensure the maximum benefit to the customer in terms of most rapid development and best practices in architecture.?
Demonstrations and more information on the Morph Application Platform can be seen at the Webtide Kiosk located at 1224-4 in the JavaOne Pavilion or by visiting the company web site at www.mor.ph/java
About Morph Labs
Morph Labs is the leading enabler of Software as a Service (SaaS) that virtualizes the application environment through the use of open source technologies to simplify the deployment, delivery, and management of web based applications.
Morph Labs uses virtual infrastructures including Amazon Web Services to provide a truly elastic environment for web applications that can be instantly provisioned and seamlessly scaled.
Morph Labs is a global company with headquarters in Cebu City, Philippines with additional in-country operations in Manila along with Los Angeles, California and Austin, Texas in the U.S.A.
www.mor.ph
About Webtide
Webtide is a global company that specializes in supporting and serving scalable Web 2.0 applications using Java, Ajax, and Comet. The company is the lead developer of the open source Jetty:// Java web server and Hightide, a comprehensive toolset for the development of scalable web 2.0 applications..
Webtide engineers are core developers or contributors to Dojo Cometd, Apache Geronimo, Glassfish, Maven, ActiveMQ, Cargo, Agila, ServiceMix, Jetspeed, WADI, and a host of other open source projects. Webtide offers its worldwide clientele development and production support, development, and training. More information on Webtide products and services is available at www.webtide.com
Thursday, May 1, 2008
SaaS and instant gratification
I was just reading Bob Warfield's post on Immediate Gratification Matters and he mentioned that:
"Immediate Gratification matters most of all when selling. If prospects can try your application out online, make sure it responds blindingly fast so they can get as far as possible in the evaluation while they are in the mood to look. If a site doesn?t perform well on the trial version, my expectation is that it will perform poorly in production too. That?s not what you want."
Ease of implementation and management is one of the reasons why a lot of people are rapidly adopting Software as a Service (SaaS). Since SaaS apps are readily accessible (via a web-enabled laptop or PC), users immediately interact with the application and make value out of it. When you compare this to the traditional model -- users purchase the software, assembles the server (probably after a certain period when all the right pieces are in place), installs the software, encounters an error -- now what? Big problem. Instant gratification gone.
One of the remarkable characteristics of our Platform as a Service -- Morph AppSpace -- is the ability to scale on-demand and on the fly. If software providers can scale their applications without having to keep their customers waiting, then they've done a good job. If they can scale their apps without having to keep customers waiting, manage not to bring down services, and spend for just what they need -- then that's a job very well done!
By the way, yesterday -- Morph Labs was inducted as a member of the Cebu Educational Foundation for IT or CEDF-IT. Exciting times to come for the Cebu ICT industry!
"Immediate Gratification matters most of all when selling. If prospects can try your application out online, make sure it responds blindingly fast so they can get as far as possible in the evaluation while they are in the mood to look. If a site doesn?t perform well on the trial version, my expectation is that it will perform poorly in production too. That?s not what you want."
Ease of implementation and management is one of the reasons why a lot of people are rapidly adopting Software as a Service (SaaS). Since SaaS apps are readily accessible (via a web-enabled laptop or PC), users immediately interact with the application and make value out of it. When you compare this to the traditional model -- users purchase the software, assembles the server (probably after a certain period when all the right pieces are in place), installs the software, encounters an error -- now what? Big problem. Instant gratification gone.
One of the remarkable characteristics of our Platform as a Service -- Morph AppSpace -- is the ability to scale on-demand and on the fly. If software providers can scale their applications without having to keep their customers waiting, then they've done a good job. If they can scale their apps without having to keep customers waiting, manage not to bring down services, and spend for just what they need -- then that's a job very well done!
By the way, yesterday -- Morph Labs was inducted as a member of the Cebu Educational Foundation for IT or CEDF-IT. Exciting times to come for the Cebu ICT industry!
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